LEADING NYC BASED COCKTAIL, NIGHTLIFE TECHNOLOGY APP HOOCH EXPANDS TO ARIZONA WITH ACQUISITION OF TIPSY APP
Hooch Names Top Executives to Further its Market and Technology Offerings
New York, NY (August 24, 2016)— HOOCH, a members only cocktail app, today, announced its expansion to Phoenix, AZ. with the acquisition of Tipsy, a regional nightlife app that allows users to skip lines, waive cover fees and enjoy a discounted drink at participating venues. Rapidly growing since its debut in November 2015, HOOCH echoes the Prohibition Era speakeasies by creating a virtual cocktail society that helps members find the best bars to enjoy their favorite drinks. Having recently acquired prominent New York nightlife apps FLUX and GROTTO, Tipsy marks HOOCH’s third acquisition in the cocktail and nightlife technology space, strengthening its position as the leader in the market while expanding its membership database and venue roster.
As part of HOOCH’s arrival in Phoenix, the popular app has partnered with some of the most coveted bars and nightlife destinations in the region including Blue Martini, Casa Sunba, Moonshine, Shady Park and more.
In addition, thousands of Tipsy App users will instantly have access to over 300 top HOOCH venues in nine cities in the US and internationally. Tipsy members can download and log into the HOOCH app with their existing username and password, without needing to sign up for a new account. Existing premium Tipsy subscribers will automatically receive HOOCH Verified subscriptions and benefits at the locked in Tipsy VIP rate for the rest of 2016, while Tipsy free account users will receive a special offer to join Hooch for only $1 for the first month, and can start enjoying one drink every day in any HOOCH city worldwide.
“Tipsy has attracted a loyal following in the Phoenix market, with over one third of their premium members being active subscribers for over a year. It’s the perfect marriage bringing the HOOCH experience to thousands of Tipsy fans so they can now enjoy cocktail discovery at hundreds of venues worldwide,” said HOOCH CEO Lin Dai. “Not only did we acquire a great app and technology, we are excited for such an accomplished team to join the HOOCH family. Together, we are poised to take on new challenges and super charge HOOCH’s growth.”
As part of the acquisition, Tipsy CEO Eli Chmouni will take on the role of Vice President of Western Regions for HOOCH, overseeing the expansion and growth of the members-only cocktail app in states such as California, Arizona, Texas and more to come. In addition, Tipsy Chief Technology Officer Correy Schultz will join HOOCH to lead technology integration and new projects as Director of HOOCH Labs, an innovations-driven research and development division of HOOCH focusing on the development of next generation nightlife technology that will enhance core user and partner experiences.
“Our members have been so dedicated to us since our launch. Now joining the HOOCH family, we can reward them with the benefits they love across the country,” said Eli Chmouni, Tipsy CEO and now HOOCH Vice President of Western Regions. “Joining forces with the leader in the nightlife and drink tech space, we can’t wait to bring new innovations to cocktail and nightlife lovers worldwide.”
How it works: Members pay $9.99/month (less than the price of one cocktail) or $99/per year and are given one round of cocktails on HOOCH at participating venues. Each venue offers HOOCH members a specially curated drinks menu where they can select one cocktail to enjoy with friends.
The brainchild of nightlife veteran Aleksey Kernes (Hotel Chantelle), tech industry expert Lin Dai (Keek, Emmis NY and Alloy Media + Marketing), digital marketing entrepreneur Jared Christopherson (Yellow Hammer Ad Agency), and software engineer David Bella. HOOCH is the first “Private Cocktail Society” subscription app that buys members a drink a day – every day – at some of the top cocktail bars, elite lounges and premiere restaurants in New York City, Los Angeles, Miami, Dallas, Austin, San Diego, Hong Kong and Phoenix, with plans to expand to Chicago and San Francisco by the end of 2016.