HOOCH EXPANDS INTERNATIONALLY BRINGS NEW COCKTAIL EXPERIENCE TO HONG KONG
Private Cocktail Society App partners with leading Asia dining platform to enter Asian Market
New York, NY— (July 11, 2016) HOOCH, a members only cocktail app available in NYC, Los Angeles, Miami, Dallas and Austin, today, announced its expansion to Hong Kong, marking its first international launch. Rapidly growing since its debut in November 2015, HOOCH echoes the Prohibition Era speakeasies by creating a virtual cocktail society and helps find the best bar to enjoy a drink. Starting July 11, the app will be available in Hong Kong and will introduce members to a diverse series of venues across the city.
Hong Kong marks the first international location for the popular NY-based app and signals the rapidly growing demand for access to top dining and cocktail venues. HOOCH has been at the forefront of the new drink-tech space having expanded into multiple top tier cities with prominent nightlife scenes including Los Angeles and Miami. Designed with the millennial consumer in mind, who values experience over all else, Hooch elevates the discovery of new bars, restaurants and unique cocktails to a new kind of social experience in some of the most traveled to cities in the world.
“Hong Kong is Asia’s World City, with over a hundred years of British influence and is the gateway to China, the fastest growing economy in the world. As the new middle and upper class expands in China and Southeast Asia, the demand for luxury goods and experiences will grow for decades to come,” said Hooch CEO Lin Dai, “Hong Kong has a bustling cocktail scene and some of the world’s top bars and mixologists. Hooch is excited to be the first western cocktail app to enter Asia and we can’t wait to bring cocktail discovery to over 1 billion people.”
How it works: The number 8 in Chinese signifies fortune and prosperity. Hong Kong members pay $88.88 HKD/month (less than the price of one cocktail) or $888.88 HKD/per year and are given one round of premium cocktails on HOOCH at participating venues. Each venue offers HOOCH members a specially curated drink menu where they can select one cocktail to enjoy. Hooch membership is global. Hong Kong Hooch members can enjoy additional venue and drink selections at top U.S. cities like NY, LA, Miami and more when they travel without any additional cost, just as U.S. Hooch members will be able to explore the cocktail scene in Hong Kong for no additional charge.
Hooch Hong Kong expansion will introduce members to trendy locations and coveted nightlife destinations within this burgeoning cosmopolitan region. The App also serves as a guide for travelers looking to discover the best places to enjoy cocktails across the city, with top bars such as Honi Honi Cocktail Lounge, ranked Asia’s top 50 and World’s top 100 bars; Mr. & Mr.s Fox, a three level bar and restaurant and winner of Bacardi Legacy 2016; and Maison Eight, the first Asia cocktail bar by The Maestro, world-renowned bartender and best-selling author Salvatore Calabrese, former President of the UK Bartenders’ Guild.
For its Hong Kong expansion, Hooch is partnering with Chope, the leading provider of free, real-time online restaurant reservations, the “OpenTable” of Hong Kong and Singapore who serves over a million diners each year. As part of the launch partnership, any Chope users who book a reservation this summer in Hong Kong will receive a special code to enjoy Hooch private cocktail society for $8.88 HKD a month for the first two months.
“We are excited to bring our users this exclusive deal from our new partner Hooch,” comments Wesley Tang, GM of Chope Hong Kong, “Hooch is an innovative App that will revolutionize the cocktail scene and the perfect companion to Chope for your night out. Together we can provide users with a complete end to end experience so you can focus on more important things, like catching up with friends!”
HOOCH launched exclusively in New York in November 2015 on both iOS and Android. The HOOCH app is available for free download in the Apple App Store and on Google Play.
The brainchild of nightlife veteran Aleksey Kernes (Hotel Chantelle), tech industry expert Lin Dai (Keek, Emmis NY and Alloy Media + Marketing), and digital marketing entrepreneur Jared Christopherson (Yellow Hammer Ad Agency), HOOCH is the first “Private Cocktail Society” subscription app that buys a round of drinks each day at some of the top cocktail bars, elite lounges and premiere restaurants in New York City, Los Angeles, Austin, Dallas, Miami and now Hong Kong.